Case Study: DNV Business Assurance achieves £1.5 million sales pipeline with Lesniak Swann

DNV Business Assurance generates £1.5 million pipeline with Lesniak Swann

Lesniak Swann worked with DNV Business Assurance, which provides globally recognized certification services. The challenge was that DNV's Diversity, Equity, and Inclusion (DEI) certification lacked market presence in key regions, making a one-size-fits-all international demand generation campaign unviable.

Lesniak Swann developed a scalable, multi-market demand-gen framework for DNV. This included a global-to-local content strategy, multi-channel campaign execution, and marketing automation implementation via Eloqua. The solution generated a £1.5 million sales pipeline, increased content page engagement by 66.7%, and secured 80,630 impressions in its first month.

DNV Business Assurance