Case Study: Axair achieves standout market presence and lead growth with Lesniak Swann

Axair boosts leads 828% with Lesniak Swann

Axair, an industrial-fan supplier, faced the challenge of standing out in a market dominated by large, impersonal brands. Their goal was to communicate their expertise and willingness to provide superior technical advice to original equipment manufacturers (OEMs), a service they struggled to get from major suppliers. They partnered with the marketing vendor Lesniak Swann for a creative strategy.

Lesniak Swann implemented a bold, humor-driven campaign titled "We're Revolting" for Axair, which used punchy messaging and striking visuals to highlight their challenger mindset. This solution was executed across digital and offline platforms. The campaign generated an 828% surge in leads, a 620% sales growth for key accounts, and created a sales pipeline with £1.5 million in potential Q4 revenue.

Axair