Case Study: Avantis Education builds trust in ClassVR with Lesniak Swann's thought-leadership campaign

Avantis Education boosts whitepaper downloads past 200 with Lesniak Swann

The customer, Avantis Education, faced a challenge with its ClassVR headset system. Some educators were suspicious of the product, questioning its pedagogical value, worrying about technology replacing traditional methods, and being concerned about the initial cost. The vendor, Lesniak Swann, was tasked with creating a campaign to overcome these objections and build trust.

Lesniak Swann addressed this by creating a thought leadership campaign centered on a comprehensive whitepaper. This "Take Them There" campaign used AI-generated imagery and spanned digital and physical assets to build excitement. The solution successfully generated over 200 whitepaper downloads, 50 product demo requests, and significantly increased website traffic, establishing Avantis Education as a leader in its field.

Avantis Education