Case Study: ANS achieves 218% more form submissions with Lesniak Swann

ANS boosts form submissions by 218% with Lesniak Swann

ANS, a digital-transformation consultancy, faced the challenge of engaging both SME and enterprise audiences after an acquisition expanded its client base. Its existing website and marketing technology stack were not equipped for this shift, making it difficult to capture leads. Lesniak Swann was enlisted to overhaul these systems to meet ambitious targets for increasing visitors, engagement, and lead generation.

Lesniak Swann rebuilt the website's architecture and martech stack, creating clear user journeys for each audience and integrating Pardot for marketing automation. This solution refined tracking and reporting processes. The efforts by Lesniak Swann delivered a 218% increase in form submissions and a 65% rise in organic search traffic within the first three months.

ANS