Case Study: MinXray boosts social media engagement and press coverage with LePoidevin Marketing

MinXray increases social media followers by 78% with LePoidevin Marketing

The customer, MinXray, needed to increase publicity for its global campaign providing portable X-ray systems to underserved communities. The vendor, LePoidevin Marketing, was enlisted to help raise the campaign's profile.

LePoidevin Marketing developed a "Where in the world is Mike?" social media campaign and distributed press releases. This strategy resulted in a 78 percent increase in new social media followers and earned significant media placements in both trade publications and mainstream outlets like the Chicago Tribune.

MinXray