Case Study: Bionote raises brand awareness with LePoidevin Marketing

Bionote boosts engagement with LePoidevin in a 13-postcard campaign

The customer, Bionote, partnered with a veterinarian purchasing group to promote its line of in-clinic diagnostic analyzers and tests. Their challenge was to raise awareness of this new promotion and increase product visibility with this audience. To meet this goal, they worked with the vendor, LePoidevin Marketing.

LePoidevin Marketing executed a targeted campaign featuring a series of 13 color-coded postcards, each highlighting a different diagnostic test. The solution used unique QR codes and URLs on each mailing to track engagement. The results showed that the campaign successfully drove new users to the Bionote website, increased overall site engagement, and generated qualified leads that were passed on to the sales team.

Bionote