Case Study: Fagus GreCon boosts global sales performance with Lepaya’s value-based selling training

Fagus GreCon boosts sales offers 70% with Lepaya

Fagus GreCon, a global leader in fire protection technology, faced the challenge of ensuring consistent, value-driven sales conversations across its international teams. Each region operated with its own approach, and the company needed to shift its sales focus from technical features to articulating customer value. To address this, they partnered with vendor Lepaya to implement a global value-based selling program.

Lepaya delivered a tailored training solution in local languages, blending theory with practical application like role plays and real customer scenarios. This program equipped Fagus GreCon's teams with a unified methodology, resulting in a 70% increase in sales offers in the French market and individual reps winning significant competitive contracts. Lepaya's solution also earned high satisfaction scores, strengthening customer relationships and driving measurable revenue growth.

Fagus GreCon