Case Study: Sherwin-Williams celebrates 150 years of heritage with LEO Events

Sherwin-Williams celebrates 150 years with LEO Events and engages 12,000 attendees

Sherwin-Williams partnered with LEO Events to create a vibrant 150th-anniversary celebration. Their challenge was to commemorate the company's founding while making its heritage come alive for 12,000 attendees, transforming them from spectators into participants of its continuing legacy.

LEO Events managed the entire event concept, including production, set design, and entertainment. The solution featured a high-energy show with custom music, an actor portraying the founder, and a custom app that allowed the audience to use their phones to create a display of color. The results were an incredibly satisfied client and an award-winning event that received recognition from EventMarketer and The Special Event.

Sherwin-Williams