Case Study: SAG creates an immersive Digital City conference experience with LEO Events

SAG transforms Innovation World for 33 countries with LEO Events

LEO Events partnered with SAG for its annual Innovation World conference, which brings together digital leaders from around the globe. The challenge was to transform the venue into a branded environment that reflected SAG's messaging and expressed the event's theme, "Where Digital Leaders Connect," for its fifth-year iteration.

The solution implemented by LEO Events was the creation of a "Digital City," featuring a non-traditional circular stage for more intimate general sessions and an experiential Innovation Showcase. LEO managed all creative, strategy, and production, including presenter coaching for the round configuration and comprehensive meeting services. This approach fostered an environment conducive to collaboration, education, and B2B networking, successfully bringing the client's branding and theme to life.

SAG