Case Study: National Civil Rights Museum achieves higher profits and seamless Freedom Award execution with LEO Events

National Civil Rights Museum boosts Freedom Award profits by $350k with LEO Events

The National Civil Rights Museum, a premier heritage institution, entrusted LEO Events with the management of its largest annual event, The Freedom Award. The challenge was to produce a high-profile event honoring significant civil rights contributors, requiring complex logistics and VIP coordination.

LEO Events served as the overall strategic events partner, managing all logistics from honoree travel and security planning to venue sourcing and volunteer staffing. As a result of this partnership, the museum saw its profits increase by $350,000 over a five-year period following LEO's involvement.

National Civil Rights Museum