Case Study: What If Media Group accelerates Kafka onboarding and streaming innovation with Lenses

What If Media Group cuts Kafka onboarding time by 50% with Lenses

What If Media Group, an AdTech innovator, faced significant challenges managing their complex, multi-cluster Kafka ecosystem. With 15 clusters across different platforms, data was siloed and troubleshooting was difficult, hindering developer productivity and innovation. They needed a solution to empower their engineers while maintaining governance across all clusters.

The vendor Lenses implemented its Developer Experience platform to create a single interface across all Kafka clusters. This allowed over 40 engineers to use tools like SQL Studio for data exploration, democratizing access to real-time data. The solution decreased Kafka onboarding time by 50%, accelerated troubleshooting from hours to minutes, and significantly decreased time-to-market for new streaming applications, fundamentally changing their business.

What If Media Group