Case Study: Professional Triathletes Organisation delivers a virtual media experience with Lennd

How the Professional Triathletes Organisation leveraged Lennd to host a virtual media experience for the PTO Championship

The Professional Triathletes Organisation (PTO), a not-for-profit body for professional triathletes, faced a challenge when global travel restrictions prevented media from attending its 2020 Championship on-site. They needed a solution to enable effective remote coverage of the event. The PTO selected Lennd, a proven virtual media platform, to help them achieve their goals.

Using the Lennd platform, the PTO created a centralized virtual media hub. This solution allowed them to manage credentialing, host live press conferences, and distribute all necessary assets, significantly reducing administrative queries. The media praised the service as a "game changer" that set "a new standard." Lennd enabled the PTO to provide a seamless, state-of-the-art experience that broadened their media reach and maximized event coverage.

Professional Triathletes Organisation

Jamie Dellimore

Marketing Communications Executive