Case Study: PGA Championship delivers a seamless virtual media hub with Lennd

How the PGA of America Used Lennd to Deliver a Media Hub for the PGA Championship

The PGA of America, organizer of the prestigious PGA Championship, faced a significant challenge when the COVID-19 pandemic severely limited on-site personnel. They needed an efficient way to vet, onboard, and support both on-site and remote media members covering the global golf event. To address this, the PGA turned to the vendor Lennd for a solution.

Lennd implemented a comprehensive Virtual Media Hub that served as a centralized platform for credentials, live interviews, real-time alerts, and exclusive content. This solution supported 797 media users, facilitated a record 102 press conferences, and delivered over 1,100 video replays. The partnership with Lennd resulted in approximately 50% cost savings on the overall media operations budget and was heralded as a new paradigm for event communication.

PGA Championship