Case Study: Bettershared achieves flexible growth funding with Lenkie

Bettershared Marketplace and art-as-a-service commerce offering

Bettershared, a global art marketplace for emerging artists from the African diaspora, faced the challenge of scaling its bootstrapped business. Founder Swakara Atwell-Bennett needed a funding solution for marketing and growth that wouldn't require giving up equity or diverting cash from core business operations. She sought a flexible alternative to traditional small business loans to support project-based initiatives.

Lenkie provided its Growth Credit solution, which offered Bettershared the flexibility to pay invoices instantly and use the funds for targeted activities like pitching to new clients and increasing advertising spend. This allowed the company to pursue aggressive growth marketing while preserving cash for product enhancement. With Lenkie, Bettershared gained the financial support and relationships needed to fund its expansion into the US market.

Bettershared