Case Study: UFESA Triples Marketplace Sales with Lengow

Ufesa triples marketplace sales in one year with Lengow

Ufesa, a home appliances brand in Spain, faced challenges in scaling its marketplace sales beyond an initial experimental phase. They needed to professionalize the channel, centralize control over their product catalogue and feeds, ensure operational efficiency with a lean team, and improve competitive visibility. To address this, they switched to the vendor Lengow, utilizing its NetMarkets and NetRivals solutions.

With Lengow's platform, Ufesa centralized its multi-marketplace operations, applied channel-specific rules and exclusions, and efficiently managed catalogue, pricing, and stock. They also gained crucial visibility into competitor pricing and Buy Box ownership. The results were significant: in one year, Lengow helped Ufesa triple its marketplace sales, achieve a 125% increase in orders, and raise the average basket value by €21.

Ufesa