Case Study: Wolfcraft expands to 5-country marketplaces and achieves a 95% Buy Box rate with Lengow

Successful launch of Wolfcraft on marketplaces with Lengow and PAARLY

Wolfcraft is a German, family‑owned DIY tools company with over 70 years of history and more than 2,500 products distributed across Europe. To grow direct‑to‑consumer (B2C) sales on marketplaces the brand needed a new business model and automation for catalog distribution, order processing and pricing, so it engaged Lengow for e‑commerce automation and PAARLY for price monitoring and repricing.

Using Lengow’s platform to centralize feeds and order flows and PAARLY to automate market monitoring and dynamic repricing, Wolfcraft rolled out B2C sales in 5 countries, achieved a 95% Buy Box rate and dispatched 12,000 orders in one year. Lengow and PAARLY’s integrated solution delivered hourly price and stock updates, simplified processes, saved time for internal teams and accelerated Wolfcraft’s international digital expansion.

Wolfcraft

Sylvain Catanzaro

Digital And E-commerce Manager