Case Study: Miliboo achieves marketplace growth and technical independence with Lengow

Marketplace growth and technical independence for more GMV

Miliboo has worked with Lengow since 2010 to manage its marketplace, comparison-shopping, and retargeting channels, including La Redoute, Veepee, Cdiscount, Amazon, ManoMano, Google Shopping, and Criteo. As Miliboo expanded across channels, it needed greater autonomy in feed management and less dependence on its technical team.

Using the Lengow platform, Miliboo can segment its product catalog and adapt listings to each marketplace’s specific rules and audience. Lengow’s intuitive tools and channel guides reduced technical interventions and helped Miliboo optimize distribution, support marketplace growth, and drive more GMV while improving operational efficiency.

Miliboo

Émilie Gadal

Marketplaces Manager