Case Study: Leading Wine Company achieves higher marketplace sales with Lengow

Leading Wine Company - Customer Case Study

Leading Wine Company, a multi-brand champagne platform, needed a faster way to manage product feeds across marketplaces. Its initial in-house setup for each marketplace was time-consuming, especially for catalogue updates and adapting listings to different channel requirements. The company turned to Lengow for its expertise and market-leading feed management solution.

Lengow helped Leading Wine Company distribute its champagne brands across marketplaces such as La Redoute and Rue du Commerce, using tools like catalogue segmentation, promotional rules, and stock management. The result was a 50% reduction in catalogue management time, with marketplaces generating 7% of online orders and 5% of turnover, while significantly improving visibility and sales.