Case Study: Large Wellness Company gains independence and boosts revenue 15% with Lengow

Large Wellness Company - Customer Case Study

A leading French well-being and beauty reservation brand faced mounting delays and resource strain while managing multiple channel-specific product feeds during a website redesign. Lacking developer time to build and maintain separate feeds for each partner, the marketing team needed to outsource feed management and regain agility, so they selected Lengow’s e-commerce automation and centralized feed management platform.

Lengow implemented a single source feed and a centralized platform that one marketer now uses to distribute the catalogue to retargeting (Criteo) and affiliate (Zanox) channels, with automatic rules and search-and-replace to tailor data per partner. As a result, the brand opened 3 channels at launch, achieved a 15% increase in turnover one month after starting with Lengow, reduced time to launch new channels by 10x, and restored marketing independence and faster partner onboarding.