Case Study: Bricomarché achieves increased traffic and online turnover with Lengow

Increase in traffic and online turnover with new marketing channels

Bricomarché began working with Lengow in 2014 to improve online visibility and profitability, but needed a better way to manage and expand product distribution across marketing channels. The retailer now distributes a catalog of more than 33,000 products on Google, Facebook Dynamic Ads, Instagram, Pinterest Shopping Ads, and TradeDoubler using Lengow’s platform and tools.

With Lengow, Bricomarché built a personalized feed structure with MyCustomChannel, automated catalog rules, and later used Lengow’s Professional Services to launch on marketplaces and keep stock levels synced. The result was increased traffic and online turnover, plus a fully managed acquisition process through Lengow, with faster execution and smoother feed management.

Bricomarché

Hubert Brillaud

Web Marketing Manager