Case Study: Wethenew increases Google Ads ROAS by 30% with Lengow

How Wethenew increased its Google Ads ROAS by 30%

Wethenew, the European sneaker and streetwear retailer, was looking to scale its paid acquisition while managing 40,000 product variants and improving the freshness and personalization of its shopping feeds. Before working with Lengow and its NetAmplify product, Wethenew relied on a third-party Shopify app for Google Merchant Center, which limited data updates and compatibility with channels like Snapchat and Awin.

Lengow implemented a more flexible feed management setup that integrated with Shopify, enabled frequent Google feed updates, and supported new channels across multiple markets. As a result, Wethenew expanded into four countries, simplified product catalog management, saved time on day-to-day work, and increased Google Ads ROAS by 30%, with Google Shopping campaign profitability improving significantly.

Wethenew

Téo Mestre

SEA Manager