Case Study: Traumambiente increases turnover and traffic with Lengow

How Traumambiente improved its online results with Lengow

Traumambiente, a German online retailer of lights, home accessories, and designer furniture, wanted to grow its ecommerce business but struggled with low traffic, costly external feed management, and errors in product data across channels. The company turned to Lengow and its feed management solution to centralize and optimize its master feed for multiple marketplaces and marketing channels.

Lengow implemented automatic rules and centralized feed distribution, allowing Traumambiente to manage product feeds more efficiently, adapt content to channel requirements, and automate tasks like deactivating out-of-stock products and running targeted promotions. The results were strong: Traumambiente gained access to over 1,800 channels, including 500 marketplaces, and achieved measurable growth of 28x turnover, 6x ROI, and 4x website traffic with Lengow.

Traumambiente

Sandra Knichale

Chief Executive Officer