Case Study: Sephora achieves international expansion and simplified feed management with Lengow

How Sephora expanded internationally with Lengow

Sephora, the global beauty retailer, faced a time-consuming, error-prone process of managing and adapting large product catalogs for multiple marketing channels and countries. To simplify international rollout and gain control over channel-specific assortments, Sephora turned to Lengow and its e‑commerce automation platform to centralize and subdivide feeds and support their international expansion.

Lengow implemented structured, country- and channel-specific feeds, automated rules (including exclusion and promotional flags) and responsive support, enabling faster go‑lives and better visibility on partners like Google Shopping. As a result, Sephora processed 10× more products, optimized 31 feeds, expanded into three new countries in 2016 (Spain, Switzerland, Czech Republic) after using Lengow since 2013, and reclaimed significant employee time while boosting product visibility.

Sephora

Roxanne Gaillard

Traffic Manager