Case Study: Maisons Du Monde halves social commerce time to market with Lengow

How Maisons du Monde divided the time to market for its social commerce strategy by 2

Maisons Du Monde partnered with Lengow in April 2019 to support its social commerce strategy across multiple countries. The home décor retailer needed a way to manage a large product catalog and tailor campaigns for channels like Facebook, Instagram, Pinterest, Snapchat, and TikTok while keeping content relevant by market and channel.

With Lengow, Maisons Du Monde built a single, customizable product catalog using custom labels and automated exclusion rules to control stock availability and separate marketplace items from its own products. The result was a more efficient campaign workflow, including the ability to prepare promotions in advance, and it cut the time to market for its social commerce strategy by 2.

Maisons Du Monde

Nicolas Héraud

Media Manager