Case Study: L’Oréal Luxe achieves +80% turnover on Google Shopping with Lengow

How L’ORÉAL LUXE increased +80% in turnover on Google Shopping

L’Oréal Luxe, a global beauty brand with 26 labels across multiple markets, needed to manage a highly complex D2C and retail setup with localized feeds, price books, and catalogues across several platforms. The challenge was to efficiently process large volumes of product data while improving performance on channels like Google Shopping, and it worked with Lengow to support this effort.

Lengow helped L’Oréal Luxe optimize and localize product feeds, enrich content, segment catalogues, and test visuals for better channel performance. As a result, L’Oréal Luxe reported +80% turnover on Google Shopping, a +32% conversion rate, and a +20% increase in average order value, while becoming more responsive and autonomous.

L’Oréal Luxe

Clara Lescale

Digital Media & Acquisition Manager