Case Study: Liu Jo achieves rapid European expansion (7 new countries, 15 new channels) with Lengow

How Liu Jo grew on the European market with Lengow

Liu Jo, an Italian ready-to-wear brand selling in 45 countries with e‑commerce representing about 2% of turnover, was struggling to manage and adapt its product catalogue and feeds for multiple marketplaces and comparison engines. To save time and focus on its core business, Liu Jo partnered with Lengow and adopted Lengow’s e‑commerce automation/feed management platform to centralize and simplify channel-specific catalogue adaptations.

Lengow delivered a single feed-management solution with automatic rules and integrations (marketplaces like Privalia and Galeries Lafayette, and comparison engines like Stylight and Stileo), supporting seasonal projects and coordinated country strategies. As a result, Liu Jo expanded into 7 new countries and 15 new channels, optimized 5,000 products, improved online visibility and operational efficiency, and accelerated its marketplace-driven e‑commerce growth with Lengow.

Liu Jo

Grazia Albanese

e-Wholesale Manager