Case Study: Nature & Découvertes achieves +55% conversion rate on Google Shopping with Lengow

How Lengow, thanks to centralised feed management system and automated tools, allowed Nature & Découvertes to optimise their product catalogue and the company’s performances

Nature & Découvertes, a 25‑year retailer of nature‑inspired products, faced unoptimized, internally generated product feeds and limited distribution on comparison shopping engines, which made meeting partner requirements—especially for Google Shopping—difficult. To address this, Nature & Découvertes partnered with Lengow (and agency RESONEO) and used Lengow’s e‑commerce automation/feed management platform to centralize and adapt product data for multiple channels.

Lengow enabled centralized feeds, automatic rules and the application of RESONEO best practices (improved titles, price labels, promotions), allowing easy distribution to Google Shopping and other platforms without heavy technical effort. The Lengow solution delivered measurable impact: +55% conversion rate overall, +151% conversion rate on mobile and +110% clicks (1st semester 2015 vs 1st semester 2016), while saving time, increasing visibility and improving SEO.

Nature & Découvertes

Benoit Perrotin

Online Acquisition Manager