Case Study: La Halle achieves improved visibility and increased turnover with Lengow

How La Halle improved both visibility and turnover with Lengow

La Halle, a multi-brand retailer in the Vivarte group aiming to grow its e-commerce share, struggled with slow, costly feed management and an inflexible single‑feed provider. To gain flexibility and faster channel adaptation, La Halle selected Lengow’s e‑commerce automation platform for multi‑feed management and automated feed rules.

Lengow’s platform (implemented December 2015) let two people optimize about 57,000 listings across Facebook Dynamic Ads, Google Shopping and affiliate/retargeting channels, using automatic rules to speed categorisation and campaign changes without IT intervention. As a result, the feed is now 100% accepted by Google Shopping, titles and descriptions were improved with custom labels, the full catalogue is visible, ads rank higher, and La Halle gained faster partner onboarding and increased visibility and turnover thanks to Lengow.

La Halle

Alexandra Fayolle

Group Traffic Acquisition