Case Study: Eden Park achieves 15x higher campaign ROI with Lengow

How Eden Park x15 it's average ROI of marketing campaigns

Eden Park has worked with Lengow since 2017 to manage and distribute a catalog of more than 13,000 products across channels such as Criteo, Facebook Dynamic Ads, and Google. After moving from Magento to Shopify, the brand needed a quick, smooth reconfiguration to keep its product feeds properly formatted and optimized.

Lengow delivered a flexible feed management setup that let Eden Park program feeds easily, enrich catalog data with additional sources, and use segmentation, exclusion, and automatic rules to tailor content for each channel. As a result, Eden Park says it can operate with greater autonomy and has achieved a 15x increase in average marketing campaign ROI, supported by dedicated advice from Lengow’s account team.

Eden Park

Bastien Borget

E-commerce Director