Case Study: Dr. Pierre Ricaud achieves +62% revenue and +89% profitability with Lengow

How Dr. Pierre Ricaud improved its marketing campaigns in Europe with Lengow and Reelevant

Dr. Pierre Ricaud has used the Lengow platform since 2018 to distribute product catalogues across six countries for marketing campaigns, including channels like retargeting, product ads, affiliate platforms, price comparison sites, and the Reelevant app. The company needed a more efficient way to manage feeds, personalize messaging, and adapt content by market, while avoiding manual technical changes and keeping catalogues compliant and up to date.

With Lengow, Dr. Pierre Ricaud centralized its product feeds and used optimization rules to tailor email content, prices, labels, and product selection in real time through its connection with Reelevant. Lengow helped the team work autonomously, reduce update times to just a few clicks, and improve feed security; these optimizations doubled bundle revenue within a year and drove +62% revenue and +89% profitability versus the previous year.

Dr. Pierre Ricaud

Valentine ROUGIER

Manager Of E-commerce & Customer Marketing