Case Study: Decathlon Italy reduces CPC by 49% with Lengow

How DECATHLON Italy reduced its CPC by 49% with Google LIA campaigns

Decathlon Italy, facing the challenge of reducing acquisition costs while scaling its web-to-store strategy across 140 physical stores, worked with Lengow and its platform services to manage a catalog of 200,000 products across 16 channels. The company launched Google LIA campaigns to strengthen in-store traffic and improve performance, relying on Lengow’s Professional Services to handle the project.

Lengow implemented the solution in less than four months, reprocessing the data and delivering an optimized catalog of 3 million products. As a result, Decathlon Italy reduced its CPC by 49%, while also using Google Analytics App, Segments, Automatic Rules, Filters, MyCustomChannel, and Additional Sources to better target products, optimize content, and control costs.

Decathlon

Aleksandra Zientek

SEM Manager