Case Study: Damart achieves increased visibility while managing acquisition costs with Lengow

How Damart increased its visibility whislt managing acquisition costs thanks to Lengow

Damart, a long-established multi-channel ready-to-wear retailer, wanted to increase online visibility while controlling acquisition costs but found its internally managed product feeds slow and costly to maintain. To centralise and streamline catalogue distribution across partners and channels, Damart chose Lengow and its e‑commerce automation platform to manage and optimise feeds.

Lengow consolidated Damart’s feeds, reduced them to two source feeds (Google Shopping; retargeting and affiliation/Criteo) and provided tools like field matching, search/replace and automatic rules to run promotions and optimise titles/prices. As a result, Lengow cut feed turnaround from 8–10 weeks to 24 hours, enabled 3× more products to be distributed (2012–2015), doubled conversion rates, and saved time and money so Damart’s teams could focus on strategic projects.

DAMART

Tony Fernandes

Traffic Manager