Case Study: Conrad (electronics retailer) boosts marketplace revenue 20% and doubles marketplace reach with Lengow (e‑commerce automation)

How Conrad increased its competitiveness thanks to marketplaces

Conrad, a long-standing B2C and B2B electronics and technical products retailer with 17 branches in Europe, needed to centralize and optimize feeds for price comparison, affiliation, retargeting and marketplaces while retaining technical flexibility and developer support. To streamline costs and scale distribution, Conrad entrusted Lengow with managing its feeds and marketplace integrations rather than adopting a turnkey solution.

Lengow delivered its e‑commerce automation platform and a dedicated support team to centralize 500,000 product feeds, apply automated rules (availability, profitability, category inclusion/exclusion) and onboard new marketplaces in about one week. As a result, Conrad doubled its number of marketplaces in six months, achieved +20% turnover on marketplaces in one year, distributed 350,000 products on Google and 150,000 on marketplaces, forged new partnerships (e.g., Mondial Relay) and saved significant technical time—enabling stronger catalogue optimization with Lengow.

Conrad

Sébastien Helmer

Head Of Marketing Performance