Case Study: Clarins scales international online visibility with Lengow

How Clarins developed international visibility online with Lengow

Clarins, the global beauty brand, has used the Lengow platform since 2012 to distribute product catalogues across its e-commerce sites in the US, Europe, and Asia. Its challenge was scaling international online visibility and managing catalogue distribution across many marketing channels without overloading its technical team.

Lengow implemented a highly scalable catalogue syndication setup for Clarins, enabling personalized feeds for different channels with product highlights, brand visibility, lifestyle imagery, and automatic rules for priority items. The result was a fully scaled operation with 275 feeds, 55 catalogs, and over 70,000 products distributed across 30+ channel partners, while each market can now publish around 1,500 optimized products independently.

Clarins

Fanny CUSSAC

EMEA Acquisition Manager