Case Study: Avatacar achieves 100% increase in traffic & turnover and 20% higher profitability with Lengow

How Avatacar was able to improve its performance in 4 months

Avatacar.com, the first online auto centre offering factory-warranty services and maintenance across 1,500 garages or at customers’ homes, struggled to distribute its product catalogue because it managed feeds internally. This prevented Avatacar from using key acquisition channels like price comparison engines, marketplaces and retargeting, so the company engaged Lengow’s feed integrator/platform to simplify and scale catalogue distribution.

Lengow created a dedicated source feed and connected Avatacar to multiple channels (comparison engines, marketplaces, retargeting), using an intuitive platform with automatic rules to edit titles, fields and exclusions quickly. Within four months Lengow’s solution drove measurable gains — roughly +100% in traffic and turnover, +75% more unique visitors and a +20% increase in profitability — while making feed management far easier and the teams more autonomous.

Avatacar

Faust Tamisier

Head Of Acquisitions