Case Study: French retailer Lollipops achieves faster marketplace sales growth with Lengow

How an accessories brand started to sell on marketplaces with Lengow

French Retailer Company, a feminine accessories brand, wanted a better way to manage a large product catalog on marketplaces after finding its previous solution less user-friendly and too dependent on technical support. The company was also looking for a Magento-compatible interface, stronger performance statistics, and a faster way to launch on fashion marketplaces such as Spartoo and La Redoute without using internal technical resources.

Lengow provided its e-commerce automation platform with a Magento module, product segmentation, and manual and automatic optimization rules to simplify catalog publishing, order management, and pricing or stock adjustments. With Lengow, the retailer quickly centralized operations across marketplaces like La Redoute, Galeries Lafayette, and Spartoo, saving time and improving visibility; results included a 172% revenue increase, 22% of revenue coming from marketplaces, and about 30 orders handled daily.