Case Study: Large Sportswear Company achieves 95% Google Shopping revenue growth with Lengow

How a sportswear brand conquered the European market with Lengow

A well-known sportswear brand with a portfolio of apparel, footwear and equipment sold in more than 90 countries needed clearer, more flexible product feed management and more competitive European pricing to support expansion. After finding its previous global feed platform opaque and hard to manage, the company switched to Lengow to regain autonomy, transparency and better control of acquisition campaigns across multiple subsidiaries.

Lengow deployed its feed-management platform and automation rules so a single in-house user could distribute optimized catalogs to Google Shopping, Criteo, Adroll, Facebook and other channels across France, UK, Germany, Spain and Italy. The solution cut feed design time to about 10 minutes per channel, improved campaign transparency and responsiveness, and delivered measurable gains — including +34% ROAS and +95% turnover on Google Shopping — while enabling the brand to scale across Europe.