Case Study: Major Luxury Company achieves improved online performance and increased revenue with Lengow

How a major luxury player improved its online performance via Lengow

A major luxury player—an online retailer curating fashion and beauty from top houses and emerging designers—needed a way to enrich and distribute its product feed for Google Shopping and other campaigns without costly internal development. The company lacked key stock and pricing metrics in its source feed (they lived in separate documents), so it turned to Lengow, using Lengow’s feed management/e‑commerce automation platform to centralize and manage product data across channels.

Lengow reintegrated real‑time inventory (including “insufficient stock” levels) and competitors’ price data into the catalogue, enabling the retailer to publish only best‑selling items with sufficient stock and to optimize bidding. The solution now manages 140K products across 10 sales and acquisition channels in 20 countries, saved substantial internal development time, and improved traffic acquisition and revenue by sending only the most efficient products to partners — all delivered via Lengow.