Case Study: Nespresso achieves omnichannel scale across 47+ markets with Lengow

Fast-tracking Nespresso’s omnichannel strategy in over 35 countries with Lengow

Nespresso, a longtime Lengow customer since 2015, needed to manage and optimize product feeds across a fast-growing international omnichannel strategy. With sales and marketing activities spanning 47+ markets and more than 170 advertising channels, Nespresso required a flexible way to keep product listings current, support local teams, and maintain a strong shopping and search presence across platforms like Google, Meta, TikTok, and Pinterest.

Lengow implemented its platform to automate and manage Nespresso’s product flows at scale, including advanced features like My Custom Channel and dedicated account support. The result was significant time savings, always up-to-date feeds, and better campaign optimization, helping Nespresso improve customer experience and visibility across markets while simplifying expansion into new channels and countries.

Nespresso

Maud Tranquart

Global Social Media Manager