Case Study: Pimkie achieves faster product visibility on TikTok with Lengow

Better traffic and visibility on TikTok thanks to Lengow

Pimkie has used Lengow since 2013 to distribute more than 9,000 products across channels like Instagram, Facebook, Google, Snapchat, and Criteo. The brand’s challenge was expanding product distribution efficiently and launching Dynamic Product Ads on TikTok with speed and control.

Using Lengow, Pimkie quickly set up TikTok Dynamic Product Ads through an already available channel, showcasing over 2,000 products just 15 days after deciding to launch. Lengow also helped Pimkie automate product selection with rules and filters and optimize campaigns by performance, budget, and seasonality, making Pimkie the first French brand to publish Dynamic Product Ads on TikTok.

Pimkie

Alexandra Schryve

Traffic & Analytics Manager