Case Study: Singularu boosts marketplace GMV to €8M with Lengow

Singularu’s global expansion 10 countries powered by marketplace management with Lengow

Singularu, a jewelry brand expanding across 10 countries, needed a way to centralize marketplace catalog management and scale multi-country, multi-channel selling with Lengow. Using Lengow’s NetMarkets platform, the team aimed to improve feed quality, simplify marketplace rollouts, and make better expansion decisions based on real demand data rather than assumptions.

Lengow helped Singularu enrich and standardize product data, use country- and marketplace-specific templates, apply rules and alerts to protect margin, and gain reporting to guide assortment and launch strategy. The results included smoother launches on key marketplaces such as Zalando and El Corte Inglés, stronger traction in Germany and Spain, and marketplace-driven growth that boosted GMV to €8M, while also increasing brand visibility and qualified traffic to Singularu’s own website.

Singularu

Fernando Peris

VP of Marketplaces & Ecommerce