Case Study: Clarins achieves stronger Google Shopping bundle performance with Lengow

Driving bundle performance on Google Shopping: Clarins US x Lengow

Clarins US partnered with Lengow to solve a complex Google Shopping challenge: making virtual bundles fully eligible as offers while improving title management across the US and Canada. Using Lengow’s NetAmplify, Clarins needed a scalable way to clean up product data, handle multilingual titles, and better structure feeds for multiple channels.

Lengow implemented a rule-based solution with custom rules, additional sources, and hands-on support to identify bundle SKUs, automate sale pricing, localize workflows for French Canada, and streamline catalogue rules. The result was easier bundle launch and optimization, stronger product data quality, and a single feed hub for channels including Google Shopping, Facebook, Pinterest, Wunderkind, and affiliate feeds.

Clarins

Kellie Mortimer

Director of Search Marketing