Case Study: Dr. Pierre Ricaud achieves +62% revenue and +89% profitability with Lengow

Optimised feeds, maximised results: the e-commerce recipe of Dr Pierre Ricaud x Agence79 x Lengow

Dr. Pierre Ricaud has used the Lengow platform since 2018 to manage and distribute product feeds across six countries for marketing campaigns, including channels like retargeting, product ads, affiliate platforms, price comparison sites, and the Reelevant app. Its challenge was to centralize feed management, improve personalization, stay compliant with channel requirements, and optimize product content without relying on technical support.

Using Lengow, Dr. Pierre Ricaud connected its feeds to Reelevant and applied optimization rules to personalize emails, adjust prices by country, and update products in real time based on inventory and browsing behavior. Lengow helped deliver faster changes, safer feed management, and better product labeling, leading to a doubling of bundle revenue in one year, plus a +62% revenue increase and +89% profitability versus the previous year.

Dr. Pierre Ricaud

Brieux Ducouret

Traffic Manager & Acquisition Digitale France Groupe Rocher