Case Study: Kiehl’s achieves stronger search performance in the Nordics with Lengow

Boosting Search Performance in the Nordics: Kiehl’s x WPP x Lengow

Kiehl’s, working with WPP, needed to improve search performance and campaign efficiency in the Nordics ahead of Black Friday. After consulting teams already using Lengow, they chose Lengow’s NetAmplify Ads Feed Management solution to overhaul product feed operations and address issues around feed quality, visibility, and ad performance.

Lengow implemented a rebuilt, fully optimized feed with daily updates, enriched attributes, and image improvements, supported by rapid onboarding and customer success guidance. The results included a 27% increase in purchases despite a 14% lower Google Shopping cost, plus a 41% CTR lift from optimized image links, showing a clear impact on campaign performance.

Kiehl’s

Morten Buch-Larsen

Nordic E-D2C and E-commerce Manager