Case Study: Zaana Jewelry opens its first storefront with Lendio

Zaana Jewelry opens first storefront with Lendio after 1.5M-view viral video

Zaana Jewelry, a husband-and-wife founded online jewelry retailer, experienced rapid growth that quickly outpaced their home-based operations. After a viral video generated massive demand, founders Anna Richey and Zach Fackrell wanted to open their first physical storefront but needed capital to do so without disrupting their operating cash flow. They turned to Lendio for a business loan to finance this expansion.

Lendio provided the financing that allowed Zaana Jewelry to cover the costs of opening their new retail location while maintaining cash flow for payroll and inventory. As a result, the business successfully accelerated through its expansion. The new storefront served as a major milestone, creating a community space for customers and enabling the founders to focus on their core strengths in design and brand growth.

Zaana Jewelry