Case Study: Philips boosts sales force training and know-how transfer with Lemon

Philips inspires its sales force for product training with Lemon in 6 weeks

Philips faced the challenge of inspiring its external sales force and promoters to become effective knowledge transfer agents, as a lack of acceptance was causing collaboration and know-how transfer to be omitted. Classic formal learning at the point of sale was not possible. To solve this, Philips partnered with the vendor Lemon and implemented its Lemon® solution for product training and know-how transfer.

Lemon provided a mobile system that optimally trained Philips' field forces, inspiring them for product training. The solution successfully solved the problem of knowledge transfer at the point of sale. A senior education manager at Philips endorsed Lemon®, stating it is highly recommended for providing the best possible training and know-how.

Philips