Case Study: Stellantis accelerates Salesforce adoption across 10 countries with Lemon Learning

Stellantis drives Salesforce adoption across 10 countries with Lemon Learning

The customer, Stellantis, a major global automaker, faced the challenge of rolling out its Salesforce CRM across 10 European countries and 8 languages without the ability to use classroom training. They needed a way to onboard new users and communicate critical business information directly to salespeople on the showroom floor. They turned to the vendor, Lemon Learning, for its digital adoption platform.

Lemon Learning provided a solution that enabled real-time, in-app guidance and alerts directly within Salesforce. This allowed a central team and local correspondents to manage the multi-country rollout, with 80% of the platform's usage dedicated to pushing urgent operational messages. The results included a sustainable federated governance model and the creation of an essential daily communications channel that accelerated adoption and improved responsiveness.

Stellantis