Case Study: OPPBTP achieves mass CRM adoption with Lemon Learning

OPPBTP turns CRM migration into mass adoption with Lemon Learning and 530 guide clicks a month

OPPBTP, France's occupational-prevention body for the construction sector, faced the challenge of a difficult Microsoft Dynamics CRM upgrade for its 324 users. Previous migrations had been painful, leading to poor adoption and stalling. They needed a solution from Lemon Learning to educate and engage their staff through the change to ensure a smooth transition and maintain high data quality.

Lemon Learning implemented a two-phase solution using its digital adoption platform. This involved push notifications in the old CRM to prepare users, followed by interactive guides, e-learning paths, and contextual tooltips in the new system. The results for OPPBTP were mass adoption with 530 guide clicks per month, higher data input quality, and streamlined onboarding that no longer requires constant support.

OPPBTP