Case Study: Cerfrance achieves CRM adoption without traditional training with Lemon Learning

How CERFRANCE Reignited CRM Usage

Cerfrance, the accounting and consulting organization supported by its IT department Arctic, needed to drive adoption of a new CRM for about 2,000 employees after the shift away from email and phone-based processes. The rollout was disrupted by COVID-19, and the CRM was increasingly seen as an extra burden, making change management and user adoption difficult.

Lemon Learning was introduced across several tools to replace fading ambassador-led support with common in-app guides and user paths, helping employees use the CRM without traditional classroom training. With Lemon Learning, Cerfrance achieved its goal of 0% face-to-face training on these projects, improved CRM adoption, reduced support issues, and laid the groundwork for greater user autonomy and future expansion to other applications.

Cerfrance

Laurent Masson

Digital Communications Manager