Case Study: AIA Singapore achieves 2.3X engagement uplift with Lemnisk CDP and Ramanujan AI

AIA Singapore lifts engagement 2.3X with Lemnisk

AIA Singapore, a leading insurer, sought to enhance its sophisticated customer engagement model and move beyond manual, fragmented campaign execution. They partnered with Lemnisk, leveraging its Customer Data Platform and Ramanujan AI engine, to build a more automated and intelligent approach.

Lemnisk implemented a strategic customer orchestration solution, unifying customer data and using AI for predictive engagement. This enabled real-time, behavior-led personalization and dynamic receptivity modeling. The results included a 2.3X improvement in click-through rate and a significant reduction in communication noise, shifting AIA Singapore to an intent-driven engagement model.

AIA Singapore